What makes a photo stand out? It’s not just about capturing a moment—it’s about telling a story, creating a mood, and drawing people into a visual narrative that feels almost cinematic.
And that’s the difference my photography brings to every project. My work doesn’t just document your brand or persona—it brings it to life, like a frame from a movie that evokes emotion, character, and intrigue.
When the time comes to elevate your brand, hiring a top-tier professional photographer and using the power of photography is essential. As a photo expert in this, I bring a blend of creativity, experience, and strategic insight, ensuring that every image I capture looks stunning and serves a distinct purpose.
I recently had the pleasure of being asked if I would like to feature in one of my favourite photography magazines.
The Magazine’s editor Tomasz Trzebiatowski reached out to me to ask if I’d like to contribute an article about my work and how I got my start in photography all those years ago. So I’ve peppered my words with a few images, chosen by Tomasz, I only wish there was more space to showcase more of my work, but I’m honoured to be featured in this fantastic magazine.
If you get a moment, then please check out my article here
Have you ever wondered about the profound impact validation and testimonials have in your profession?
Well in the realm of personal branding photography, it counts for so much. Allow me to share my insights into this important aspect of gaining testimonials.
Building Trust: There's immense power in receiving glowing testimonials from satisfied clients. It's akin to laying a sturdy foundation of trust, essential for potential clients to feel confident in your expertise and abilities.
Amplifying Social Proof: In a world brimming with options, social proof reigns supreme. Positive testimonials act as beacons, guiding others towards your services by showcasing the collective vote of confidence in your work.
Demonstrating Success: Personal branding photography isn't just about capturing images; it's about transforming brands and achieving real results. When clients share their success stories, it's a testament to the effectiveness of your work and the impact it can have.
Inspiring Others: Success stories and testimonials don't just validate your work; they inspire others to envision their own success. It's about fostering a connection and showing potential clients what's possible with your expertise.
Use the link to find out more about my work here
So, this week, one of my clients experienced the transformative power of personal branding photography. And they kindly endorsed my work and their experience working with me. I’m so grateful to Jon for doing this. So please, if you have time, take a look at Jon’s time working with me.
If you would like to learn more about my process and how we can work together, then get in touch here: https://www.johnfergusonphotography.uk/contact
Here’s a piece written by one of my clients, Broadcaster and journalist Georgy Jamieson, on her experience of being a victim of trolling.
Trolling means making a deliberately offensive or provocative online post with the aim of upsetting someone or eliciting an angry response from them. Read Georgy's account of how she managed to move on from some very dark days.
Using a technique I call “thoughtful intention", I guide the shoot to capture authentic moments intentionally. Just take a glimpse at my diverse portfolio. I’ve been privileged to collaborate with many international and influential figures like Bowie, Beyonce, Jon Bon Jovi, Prince, Michael Jackson and many more.
