Commercial Branding Photography in Suffolk & London- stunning commercial branding photos, showcasing successful brand campaigns and product photography by John Ferguson, a trusted commercial branding photographer based in Ipswich.

As a professional in the public eye, YOU need to take care of your online reputation.

As a professional in your field of expertise, you’ll be aware that you must intentionally find your voice. One that encourages and invites engagement and response if you’re to successfully raise your online reputation. Creating a great digital profile that enhances your online presence is essential.

As an influencer or a public speaker, you need to do more than just casually monitor or manage your online activities and presence.

Like it or not, we live in a world filled with so much visual and digital noise that it can be difficult to set yourself apart from others in your professional world. What can you do to differentiate yourself from the next speaker or influencer with similar skills and knowledge? You can tell your unique story through one of my professional branding photography sessions.

What sets you apart from any of your competitors?

Well, the answer is your brand. 

Speakers, influencers, nutritionists, sportspeople, entrepreneurs and other professionals have to intentionally think about how they will develop their personal brand, one that speaks to their target audience. For some, sponsorship is also an important consideration.

Building a brand isn't the hardest thing to accomplish, but it requires time and dedication. 

As you begin building and defining your personal brand, remember to channel your actual goals and ethos into your brand. A connection to who you are and the messages you aim to tell the world. One of the most essential ingredients in making this unique is having a distinctive style, a flavour that separates you from your competitors.   

Visual content marketing is one of the most arresting and engaging ways to do this.
Narrative photography is powerful and is a must in building your brand.    

During your reflection on how you are to move forward and conceptualise your brand, the creation of your digital visual footprint can be a crucial catalyst in how you successfully shape your business. 

professional brand photography, and why you need it.

A series of great professional headshots, for all your marketing, both online and offline, is crucial for your business and brand. But you'll be pleased to know that this doesn't have to be a typical set of boring portrait photography against a white wall. More and more businesses want modern, contemporary brand photography – profile photos that represent and align with their brand’s identity.

If you want your brand to say something stylish and fun, then your photos must reflect the fashionable, smart and polished air of your overall theme. However, if your brand is to communicate a more accomplished, studious, formal, but relaxed feel, then ask your professional photographer for suggestions for this type of image collection.

You can also personally take inspiration from other experts in your field. How does a competitor’s visual marketing compare to yours? Can you adopt a visual variation for your marketing from the best websites in your field of expertise?

You’ve decided to make a start on your photographic branding journey. You’ve started to visually play a role in defining your personal brand through photography – not just for today but for all your future ventures too.

Inform your AUDIENCE ABOUT YOUR FUTURE PLANS

Now that your supporters are engaging more with you and your story, you need to keep the interest going. The last thing you want is to lose that connection after all of your hard work.

Post images that pertain to your future ideas and concepts; photographs of yourself in ‘action’, giving talks, meeting clients or with new members of your team. The idea is to get your audience interested in your brand and business, and its future.

So keep sharing visual content with your followers and fans that tell your stories including some of your more compelling experiences. And get them involved. This builds up trust in your brand, and subsequently your business. You’ll be surprised by the amount of interest your tales receive!

If you would like to discuss how branding photography can help your business, then please drop me a line via the contact buttons on this website and I'll get back to you as soon as possible. I work across London and the UK.