Branding photography isn't just about taking pretty pictures - it's about creating a visual narrative that connects with your audience emotionally, which can also help to build trust and credibility. So if you're looking to take your brand to the next level, I'd love to help you tell your story through stunning, authentic imagery.
You may have seen Luca Collania's earlier post about our recent collaboration. Luca approached me about putting together a branding shoot for himself, as the time had come for the world to see the real Luca Collania and for him to promote himself and his professional services for 2023.
Luca had some preconceived ideas and requests, some of which were possible, while others I didn't feel worked for his style and look. My role is to suggest and direct each client in producing the best scenarios and looks.
To get the best out of your shoot, coming up with location ideas and concepts is very much welcomed, especially if you have connections in your area that might be useful and willing to assist you in producing the images you need.
For Luca's shoot, I decided we should head for Shoreditch in East London, a place I know well and is also visually interesting as a backdrop.
Luca Collania, Personal Brand Photo Session
We also had the opportunity to use the private club, Shoreditch House, as a base for him to get changed and rest between shoots.
I'm happy to say that Luca liked his finished images and was actually surprised to see how well the finished photos turned out.
These shoots are always meant to be a collaborative process, one that works best when the ideas and concepts are agreed upon beforehand.
Here's a selection - with Luca's permission - of my favourite images from our shoot together. The idea is to provide him with a series of photos which can be used for all his social media accounts, website usage, plus images that will sit nicely into any printed press publications he might have.
So, see what you think, and drop me a line if you're in the market for a new set of marketing or commercial Branding images for you and your business.
https://www.johnfergusonphotography.uk/contact
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