We've all heard the term "Never judge a book by it's cover"

The inevitable labelling, discrimination stigmatism, stereotyping, rejection and exclusion have all been a part of many disabled people’s lives. 

It’s also something that many black men and women can relate to having experienced similar situations during their lives. I’m not saying that being black is the same as being disabled, but both communities have an understanding of what it's like to suffer from discriminatory labelling. 

The reason I’m writing about this topic is that I recently had the pleasure of working with 
Leo Collins, a diversity, motivational speaker and coach, he also empowers people with different disabilities.
Leo's disability requires him to use a motorised wheelchair. 

Leo got in contact with me after learning about my work here on LinkedIn and wanted to connect and also hire me to produce a new set of Personal Branding Photography for his new website and marketing purposes. 



Leo wanted images from different locations, and scenarios, which I was happy to oblige. From images of him in his gym, at home and out and around his local town. We produced hundreds of great images, all of which needed to meet his particular style. 

Here’s what Leo said about working with me on his social media feed:

“I wanted the images to reflect the different facets of my profession as a coach, speaker and consultant, as well as my identity as a queer, disabled person. I feel that John captured all these aspects beautifully and I hope that people find the images informative and relatable”. 

It was a pleasure working with Leo, and I’m looking forward to working and collaborating with Leo again very soon. 

https://lnkd.in/ecP_eV9U


#personalbranding #diversity #disability

john Ferguson

I’m an award-winning editorial and commercial ‘People’ photographer based in both London & Suffolk. I specialise primarily in commercial, Branding and corporate clients. I also work with a variety of entrepreneurial individuals alongside Charity organisations, museums and various associationsproducing creative and contemporary portraiture.